How can I help you? 

I’ve spent the past twenty years working alongside startup leaders, navigating the challenges of building global, remote-first companies.

Here are some of the ways I can support you and your team:

  • Thought partnership

  • Focus and prioritization

  • Strategic planning

  • Org design, role clarity, and team structure

  • Values-aligned hiring and offboarding

  • Leadership team development

  • Structuring complex projects

  • Scalable systems for people, operations, and admin

  • Remote communication norms

  • Policy design aligned with values

  • Culture-building practices and rituals

  • Team and community engagement

  • Hiring and development of a Chief of Staff

Why Chief of Staff?

I frequently get asked why I am drawn to startups and why I choose to specifically work in this role. I didn’t really choose this role or path, as much as I kept integrating things into my life that felt natural and allowed me to step into work that energizes me.

Having experienced the value of the CoS/founder partnership, I’m a huge advocate for both founders and the generalist-CoS-types who can find great success and fulfillment through it. Here, I’ll share a little of my personal experience. Eventually, I may build out more comprehensive resources.

Why I personally love the role (and why you might too!)…

This is the first role that I’ve ever been in that has put me into a near constant flow state. I credit this to the adaptive nature of the role and the wide variety of tasks that keep me just at the edge of my capabilities.

One of the things I appreciate most is that there is a good balance of strategy, implementation, and relationship building. As it turns out, this is a valuable and complementary asset for founder-like people who produce a lot of unstructured ideas and relationships, without the time or discipline to manage everything downstream of that.

For better or worse, I am a generalist and enjoy having a lot of breadth to my role. This may be a byproduct of having been in the startup world for so long, but I think the startup environment is what pulled me toward it. I’m always searching for the place where I can be upstream of as many issues as possible, so I can do something about the issues and opportunities I see. I also work best in long-term, partnership type of roles, where I can really get to know the people I’m working closest to and use my strengths to support their effectiveness. This role checks those big boxes, along with many others.

Some people call Chiefs of Staff “gatekeepers” but I intentionally do not use this word with my team or when talking about the role, as I don’t like the message that it sends. Yes, the role is about protecting the time of another person, but the goal shouldn’t be to shut people out and keep them away.

I’ve always seen my role as more of an traffic controller or conductor. I’m trying to make sure all the parts are moving and getting where they need to go and, yes, that means redirecting a lot of things. Maybe I’m being too pedantic but I see this term used frequently in the CoS/LinkedIn community and it just feels icky to me.

When people reach out to me asking how to become a Chief of Staff or hire one, I always say that one of the beautiful things about the role is that it never looks the same. It is a highly adaptive role shaped around the needs of the person or people it supports. This is why it’s notoriously difficult to find a good match. These roles and the people who fill them tend to be shaped in very unique ways. This is true of most people, but it’s more pronounced in these support-oriented roles.

Whether you’re seeking a role as a CoS or you are a founder who is looking for a great person to support you, the most important thing you can do is take the time to really understand the alignment and nuances in values, skillset, needs, and personality. Assuming skills and values alignment, also ask yourself:

  • Would I want to be around this person? Every day?

  • Does this person seem like the kind of person I can respect and trust?

  • Do we communicate in a natural, unforced way? Does our energy flow easily?

  • Do they inspire me? Do I think I can learn from them?

In my own career, as well as when hiring others, my mantra is: if it’s not a “hell yes!” (on both sides) then it’s a NO.

This assessment can be difficult when you’re under the constraints of a hiring process, but make the time to walk this process thoughtfully, and be honest about how you feel at each stage. If there are hesitations, don’t underestimate them, and be honest with yourself and the other person about where you are feeling that tension.

If you’re hiring for this role: you can find training online to help you suss out skills and defeat bias in the hiring process. These things are important, but so is your gut feeling. Your body can tell you things that your brain cannot make sense of. Listen to that. Every single time I’ve overridden my intuition, I’ve regretted it. And, conversely, when I’ve listened to my gut, I generally do not regret it.

Personality Profiles

I’ve taken several personality and working style assessments over the years. While I’m aware of their limitations, they’ve helped me put language to how I tend to show up at work, both in my natural strengths and in the areas I need to stay mindful of.

This isn’t a complete picture, but if you’re thinking about hiring a Chief of Staff or becoming one, it might help you recognize some of the traits that can help someone be successful in this type of role. While there are some recurring themes I’ll highlight below, it’s worth repeating that the shape of this person and this role can vary wildly.

DISC (Mediator)

  • Sensitive, loyal, people-oriented

  • Value accuracy and systematic processes

  • Prefer stability, but enjoy new people and exciting projects

  • Take calculated risks; favor deliberate change

  • Outgoing, enthusiastic, informal

  • Persuasive using both logic and emotion

  • Diplomatic in conflict; seek win-win outcomes

  • Lead assertively when authority is clear

  • Make sound, people-aware decisions

  • Avoid confrontation, but use logic when needed

  • Hold themselves to high standards; care deeply about quality

  • Attuned to others’ needs; create pleasant environments

  • Natural peacekeepers; emotionally intuitive

  • Creative and articulate with complex ideas

  • Love connecting concepts, ideas, and people

  • Strong fact-finders; base decisions on research

Myers-Briggs (INFJ)

  • Complex, multi-talented

  • Humanitarian and idealistic

  • Blend vision and practicality

  • Care deeply about people and society

  • Sometimes mistaken for extroverts

  • Thrive on deep, long-term relationships

  • Strong insight into others’ motivations

  • Empathic and emotionally attuned

  • Express themselves best in writing

  • Drawn to teaching, counseling, and mission-driven work

  • Systems builders grounded in people and values

  • Quietly impactful; contributions often hard to quantify

WorkingGenius (Discernment + Enablement)

Discernment

  • Intuitive, human-centered judgment

  • Quickly spot strong ideas and improvements

  • Rooted in pattern recognition, not guesses

  • Pursues the best possible answer

  • Balances practicality, common sense, and emotional intelligence

  • Trusts gut—often right, even without data

Enablement

  • Offers timely, wholehearted support

  • Helps others move ideas forward

  • Flexible; doesn't need control

  • Underappreciates this gift—“just being nice”

  • Encouraging, responsive, and dependable

Kind Words from Others

  • Brandi is a leader that inspires me a great deal. Her work ethic is beyond impressive, this is a woman who will not quit until the job is done. Brandi’s firsthand knowledge of creating and fostering online communities and her experience is hard to match. She’s able to keep her eye on a dizzying amount of moving pieces, while nurturing the employees she manages, building and sustaining excellent relationships with clients and business partners, and making time for her own personal development, always learning more. A true expert in new media, project management, client services, meeting the needs of the world’s biggest brands, and developing personnel to be their best – she’s an epic asset to any team.

    Rose

  • Brandi. Brilliant. Reliable. Awesome. Natural. Dynamic. Inspiring. These are some attributes off the top of my head when Brandi comes to mind. Our paths crossed many times, and I was always impressed just how much she was loved by her team. Brandi has this innate ability to meet challenging projects and demanding clients with natural enthusiasm and the utmost commitment. Simultaneously she gave her team guidance, confidence, concise instructions to be able to achieve the maximum productivity to get the job done. I recommend Brandi wholeheartedly without the slightest hesitation.

    Roland

  • Brandi is one of those people that everyone wishes they could have on their team. Insightful, articulate, ethical, personable & client-focused are just a few words that come to mind. She is a well-rounded professional leader that gives everything she touches her all.

    Lindsay

  • Brandi is a truly inspiring leader. She has been instrumental in giving me a chance to prove myself; providing guidance, encouragement, and very precious advice. This has helped me advance my career, develop my skills when it comes to social media/online content management, and transition to a full-time dedicated employee. I highly recommend her as she would be a great addition to any team and a valuable asset.

    Jad

  • An excellent manager, she is always positive, constructive, and solution-oriented. She is hard-working, loyal, and relentless. Her attitude is infectious, making everyone around her better. Brandi treats adversity as an opportunity to learn something new. She embraces organizational change, is industrious, and is constantly in the process of reinventing herself. She devotes a considerable amount of her personal time to learning –something which she does for the benefit of her employer and her clients. Brandi’s biggest talent is her people skills. Her clients and coworkers love her, and she has also groomed some of our finest managers and moderators. Any organization would be lucky to have her, and I recommend her without hesitation.

    Bryan

  • Working with Brandi was one of the highlights of the job! She is very good at what she does; she is a good communicator, positive, affirming and full of ideas!

    Beth

  • I’ve never met anyone who cares about people as much as Brandi does. She is constantly striving to ensure the best possible experience for her clients and team members. Brandi has great attention to detail and an incredible work ethic. It is my pleasure to recommend Brandi as a confident, capable team leader and colleague.

    Jan

  • Her positive attitude is infectious, and she brings joy to her entire team. She is reliable, confident, organized, efficient, competent, productive, and one of the best relationship builders I have ever met.

    Craig

  • Brandi has a true love for her work. Whether it is her co-workers or clients she will do what she can to deliver the best possible results and to make sure everyone is taken care of. She is great at encouraging those around her to deliver work to their own best abilities as well.

    Kris

Brands I’ve Worked With